2014-2016 | Melbourne
By our people, for your people.
Hellenic Republic was about to open its third venue in Williamstown while its Kew restaurant was being refurbished, making it a great time to review all aspects of the brand's structure and identity. We began by exploring the three venues to reveal both the distinct and linked traits of the brand. We found that in combination their story is consistent and seductive, while in isolation each venue's personality is expressed with heritage and humour. In execution, each Hellenic Repiublic got its his own pictorial incarnation without straying too far from the master identity.
01 | HELLENIC REPUBLIC BRUNSWICK
It took vision to open HR Brunswick and anticipate the hipster invasion to come, and our illustration references cycling, an important pastime and mode of transport for the locals.
02 | HELLENIC REPUBLIC KEW
More sophisticated and well-heeled than her Brunswick brother, HR Kew is dominated by an enormous wood-fired oven. The illustrations created for this venue celebrate leisure and beauty, inviting guests to enjoy a quiet moment.
03 | HELLENIC REPUBLIC WILLIAMSTOWN
The latest HR venue launched in the west of the city in an old converted pub, and the aquatic illustrations serve as a reminder of the locale's proximity to the water and the seafood focus across the menu.
These pictorial elements became the icons for each venue, and are present across their digital channels.
The Hellenic Republic website design shows the individuality of the three venues, whilst expressing the full character of the brand. With printed collateral we sought to add meaning and value beyond a piece of paper with a message, so business cards became recipe cards.
At HR Kew the facade became a significant extension of the identity with subtle shades of Mediterranean razzle dazzle to draw the eyes of those passing by.
Our approach to the interior branding at Hellenic Republic is to create warm and provacative environments, where colours and designs are energising and vivid.
2016 | Melbourne
Seek. Find. Spoil.
Our work for chocolate brand Koko Black's 2017 Easter range brought a fresh take to the traditional 'bunny and egg' creative so prominent at this time of year.
We introduced vibrant colour palettes and new design languages across all product categories.
Research of ambiance and atmosphere for the young audience range created some very interesting results.
2014 | Melbourne
Experience the world’s best paper.
The simple act of writing becomes an everyday luxury with the right stationery, a fact well understood by iconic French brand Clairefontaine. The ongoing quest for perfection in paper goods is what elevates Clairefontaine to an enduring global favourite.
Although present in Australia for some years, Clairefontaine was undervalued by consumers as its key attributes - fountain pen-friendly paper, sustainable manufacturing processes, incredibly long company history and experience - were mostly unknown.
Our project undertook a review of the most relevant, and least known, messages about the products and the business behind them, and then delivered a fresh graphic interpretation of them to engage and inform customers in-store.
2014 | Melbourne
Let's get back to pen and paper.
Introducing a European icon.
In Europe, and particularly its home country France, the Rhodia stationery brand is an icon of excellent paper and smart design. It's adored by writers, artists, students, business people - you name it and Rhodia is their go-to notepad of choice.
In Australia though Rhodia was less well-known. To assist in broadening the knowledge and understanding of Rhodia we delivered a number of graphic solutions that highlight the key benefits of using this wonderful paper, for application at point-of-sale around Australia.
2017 | Melbourne
The soft drink category is crammed with competition no matter which direction you look, so we resolved to bring a feeling of youthful freedom to the identity of Tricycle. When we're young is perhaps when soft drinks mean the most to us - they are a treat and sometimes even a reward.
Tricycles have many facets and lives. We explored the diversity of the Tricycle family and different photographic styles to express personality.
01 | COLA
Nostalgia and retro.
Cola rose to iconic status in the middle of last century as advertising entered its golden age, so we pay homage to this era with a tricycle designed with these decades in mind.
02 | LEMONADE
Classic and iconic
The perennial favourite lemonade has never lost its appeal, whether bottled or served fresh from a street corner stall for a few cents. We chose a road warrior tricycle that's lived a life for this label.
03 | CREAMING SODA
All the frills.
Like a star on a movie set, our choice for the creaming soda label befits a lady of the silver screen.
04 | GINGER BEER
With a jolt of delicious and refreshing ginger, this is a beverage that picks you up and gets you moving. This horse and sulky fits the theme nicely.
05 | ORANGE SODA
Joyful and quirky.
Fizzy and colourful, orange soda is an explosion on the tastebuds. We chose this wacky fellow for the label and set him free in the garden.
THE PRESS CLUB
THE PRESS CLUB
2013 | Melbourne
In re-developing the brand we took care to retain the strongest of the existing identity elements whilst while adding to them in a meaningful way. Incorporating gold into the logo, for example, references the intriguing ceiling features sitting above each booth in the dining room. Many collateral items are embossed with architectural details, connecting elements that may be viewed outside the space, such as letters, envelopes or with compliments cards, back to the interior.
PRESS CLUB - PROJECTS
PRESS CLUB PROJECTS
2013 | Melbourne
The food lab.
Equal parts laboratory,exclusive venue and test kitchen, Press Club Projects is a culinary gem hidden in plain sight on Flinders Street, Melbourne. Here George Calombaris and his team throw together ideas and ingredients using equipment that would not look out of place on the set of a science fiction movie. In creating the branding for PCP it was a challenge to maintain a friendly distance from The Press Club next door whilst maintaining a meaningful connection.
The ON AIR Sign was a key element to the narrative of the branding of the space. When ON, it means that a show is being filmed, turning the room into a TV set.
We developed a digital concept, including website and app, to showcase the experiments that would take place at Press Club Projects. These platforms invite patrons into the heart of the creative mixing pot.
When developing collateral, inspiration was found in the world of the lab and the periodic table of the elements.